What if there are fewer than 25 applications?

By Tom Bogaert · Reviewed on

Then we don't just pad it out to 25. A squad of 20 athletes who genuinely fit is worth more than 25 where five were dragged in because the number had to add up.

In practice this rarely happens — a well-briefed collab in the right community usually draws more applications than spots. But if a niche sport or a tight region puts the number under pressure, we have two levers.

Parallel scouting. Alongside the open applications, we proactively approach athletes who fit but haven't applied (yet). That tops up the pool without lowering the bar.

Honest course-correction. If we really can't find 25 strong profiles, we say so — and propose keeping the squad smaller, widening the region or shifting the timing. What we don't do: hit the number with profiles that don't belong and leave you with a weak squad afterwards.

Better an honest 20 than an inflated 25.

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Related questions

What if a sportfluencer doesn't post (on time)?

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We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.

How many creators do you need for a successful campaign?

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No fixed number, but a fixed principle: one creator makes noise, twenty or more make signal. The old reflex 'grab one famous name' works for broad awareness, not for depth within one community.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

How long does a Sunday Squad collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.
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