RocketFuel Endurance × Sunday Squad

RocketFuel × Sunday Squad — test energy gels as a sportfluencer

25 Belgian sportfluencers. Real training, real races. Honest feedback on gels that work.
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Vertrouwd door merken in de Benelux

Become one of the 25

25 spots · 5 captain spots for English-spoken creators · Apply until 30 June

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TIMING
Apply 26 Jul 2026
Posting 13 Sep 2026
R
RocketFuel Endurance
rocketfuelendurance.com
About this collaboration
The collab
What this is about and who we're looking for.
RocketFuel makes energy gels that turn endurance fueling into something intuitive and effective. No sugar bomb, no marketing story — just gels that work during real training sessions and races.

For this pilot we're looking for 25 Belgian sportfluencers (running, cycling, triathlon, fitness) who want to test the gels, give honest feedback, and share their experience with their community. This is not a scripted promo. An honest first impression, race-day use, a comparison with what you use today — that's what we're after.

English-spoken content gets priority. RocketFuel is an international brand and wants to deploy this content more widely across Europe. Comfortable making your Reel in English? Then you boost your chances of a captain spot — and you get a bigger pack (3× Mix Pack instead of 2×). Dutch-language content remains welcome for local Belgian visibility.
Product
What you get
The package you receive after selection.
Three flavours in the Mix Pack:
  • TRAIN — zone 2/3 endurance fueling (60–90g carbs/h)
  • RACE — moderate to high intensity (90–120g/h)
  • RACE+ — with caffeine, for your hardest sessions and races

Cologne List® certified — tested for banned substances, so safe for competitive athletes. More than 1,200 athletes already fuel with RocketFuel.
What we ask
What we ask
The core deliverable and how you can approach it.
What we ask:
  • An Instagram Story at unboxing — unpack your RocketFuel package, share your first reaction. Tag @rocketfuelendurance and @sundaysquad1, use #rocketfuelsquad.
  • 1 Instagram Reel in which you use RocketFuel and share your honest experience. English-spoken is preferred — Dutch is fine too. Tag @rocketfuelendurance and @sundaysquad1, use #rocketfuelsquad.
  • Upload via your Sunday Squad dashboard: Reel link + screenshot of your Story insights (after 24h).
  • A short feedback survey via rocketfuelendurance.com/feedback after testing.

Welcome but not required:
  • Extra Stories during the test phase or on race day.
  • Extra Reels or posts.
Compensation
At a glance
A short summary of your reward.
2× Mix Pack — 12 Pack of RocketFuel energy gels (24 gels). English-capable captains get 3× Mix Pack (36 gels) — enough to really put them to the test.
FAQ

Frequently asked questions about this briefing

Answers to the most frequently asked questions.

What if I don't do Hyrox but crossfit or pilates?

No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.Read how curation criteria work when sport isn't the only axis →

Can I give my honest opinion?

Yes — it's literally why you're asked. Your audience believes you precisely because you don't sound like an ad. "Sits well on long runs, less on intervals" is more credible than "best product ever". Honest does mean fair, concrete and respectful, though.Read how honesty increases the commercial value of your post →

Do the RocketFuel gels contain caffeine? And what if I'm sensitive to it?

Yes, the RACE+ gel contains caffeine (TRAIN and RACE are caffeine-free). Sensitive to caffeine? Use TRAIN and RACE and skip RACE+ — you only test what suits you.Read the full answer →
Application

Your application

Your content idea and any extra questions from the brand.
Here you fill in your application: a short content idea and any extra questions from the brand. Until we make the selection, you can still adjust your application.
Becomes visible once you've applied.
FAQ

Frequently asked questions about your application

Answers to the most frequently asked questions.

Do I need to have 10,000 followers?

No. We work with nano- and micro-influencers from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.Read why a micro-audience in one sport outperforms broad reach →

Why should I apply if I'm not guaranteed to be selected?

Because one application puts you in view not for one collab, but for all the next ones. Your profile stays in the pool; selection is about fit, and fit varies per campaign. Not being chosen says something about the match of that moment, not about you.Read how your profile stays in the pool for all future collabs →

How do I refine or expand my content idea after applying?

Through your account: log in, open the collab, go to Application, edit the Content idea field and click Save changes — you can do this until we make the selection. Keep it concrete and on-brand. Already selected? You can still adjust, as long as your content stays within the briefing.See the step-by-step flow to refine your application →
Selection

The selection

Your product choice or discount code and the brand's posting instructions.
If you're selected, here you'll find your product choice or discount code, along with posting instructions from the brand.
Becomes visible once you're selected.
FAQ

Frequently asked questions about the selection

Answers to the most frequently asked questions.

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →

Do followers from abroad count in the selection?

They count — what matters is your community and your fit, not the postcode behind your followers. An international audience isn't a minus; for a Belgium-focused collab an engaged Belgian community weighs more. One factor, not a barrier.Read how engagement and fit outweigh the postcode of your followers →

Do I have a better chance of being selected if I've done a Sunday Squad collab before?

Sometimes yes, sometimes no — it depends on how that previous collab went. After each collab we evaluate: deliver well and it counts in your favour; drop out or deliver half-heartedly and it weighs the other way. And it stays just one criterion alongside fit, content idea, reach and engagement. We cRead the full answer →
Squad

Your squad

The other selected sportfluencers in this collab.
After selection, get to know the other selected sportfluencers — their bio, sport, and content idea.
Becomes visible once you're selected.
Content

Your content

Submit your published post — that wraps up your journey.
Paste the link to your published post here once it's live. That closes the loop.
Becomes visible once you're selected and ready to post.

Frequently asked questions about this collab

Everything you need to know about this partnership.

Does my RocketFuel content have to be in English?

No, but English pays off: it gets priority in selection and a better shot at a captain spot with a bigger package (3× Mix Pack instead of 2×). Not comfortable in English? Dutch-language content stays welcome for local visibility.Read the full answer →

I don't speak Dutch. Can I still join?

Yes. Not every collab is in Dutch — which language is required is set per collab in the briefing. Some brands want Dutch, others French or English, and for some it doesn't matter.Read which collabs also run in French or English →

Is my content used abroad too?

By default, no. The rights to your content are usually limited to the country of the collab. International use is a separate agreement, stated upfront in the briefing — before you agree, you know where your image ends up.Read how international use is arranged separately — and when you'll know →

Do I get paid as a sportfluencer at Sunday Squad?

Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →