How much say do I have in the content?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

You help set the briefing; you do not approve every video beforehand as standard. Together we establish what belongs in it: your message, product use, desired formats and points of attention. Within those agreements the creator brings their own angle and style.

If you want to review concepts or videos beforehand, we agree that explicitly, including feedback moments and any revisions. Keep in mind that only the agreed guarantee criteria form the guaranteed minimum; wishes added later are no ground to reject a package. How approval and objections work is explained in challenging the approval of a package.

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Related questions

Can I challenge the approval of a package?

Yes, within 30 calendar days of our approval notice you can report a specific deviation from the guarantee criteria. If you use campaign content from that creator, you accept the whole package. Without timely objection our assessment counts as accepted.Read the full answer →

Can I agree specifically on reels and stories?

Yes. We agree formats, numbers and minimum criteria up front, for example one reel of at least twenty seconds and one story. That is the guaranteed minimum; a broader briefing we steer towards but do not guarantee. We guarantee content delivery, not reach or sales.Read the full answer →

How do you assess the quality of creators?

We select on earlier content, style and fit with your brand and audience, not on follower count alone. What you can enforce on quality, we record as a guarantee criterion; style and taste belong to the briefing and are not guaranteed.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
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