How do you assess the quality of creators?

By Tom Bogaert · Reviewed on
Part of: Micro-influencer pricing

We select on earlier content, style and fit with your brand and audience, not on follower count alone. That says too little about the quality of a video.

What you can enforce on quality, we record as a guarantee criterion: concrete minimums such as video length, recognisable product and brand mention. Style and taste belong to the briefing: we steer towards them, but they are not guaranteed, and a briefing wish added later is no ground for rejection. So discuss your expectations with us up front; relevant examples help decide which level and approach suit your collab. Which formats and criteria you can agree is explained in agreeing reels and stories.

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Related questions

When does a guaranteed content package count as delivered?

A package counts as delivered once Sunday Squad approves it or you use campaign content from that creator. You pay the package price once, even if you don't use the content, and then get the usage rights on all of that creator's campaign content.Read the full answer →

Can I agree specifically on reels and stories?

Yes. We agree formats, numbers and minimum criteria up front, for example one reel of at least twenty seconds and one story. That is the guaranteed minimum; a broader briefing we steer towards but do not guarantee. We guarantee content delivery, not reach or sales.Read the full answer →

How much say do I have in the content?

You help set the briefing; the creator brings their own style and angle. Approving every video beforehand is not standard; if you want that, we agree feedback moments and revisions explicitly. Wishes added later do not enlarge the guaranteed minimum.Read the full answer →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
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