- case · the vandal -
A squad of sport creators.
49 pieces of content, more than agreed.
Sixteen riders each put together their own kit with shopping credit from the webshop — the collection across its full width, worn where it belongs: on the Sunday ride, the gravel trip and the daily commute.
153% delivery
12 months of rights
2,300+ interactions
The Vandal × Sunday Squad · summer 2026
The collab in numbers
Numbers verified, post by post. Sixteen sportfluencers received shopping credit — and delivered half as much content again as agreed.
49x
Content that feeds your own channels
Content with usage rights
23 stories · 10 posts · 8 reels · 8 carousels — yours to use for twelve months. Zero media budget.
153%
16 out of 16 delivered — 0% ghosting
Delivery
49 deliverables against 32 agreed. The squad delivered half as much again as promised.
2,300+
81,726 views · 29,997 reach
Interactions
Likes and comments, added up across the whole squad. Views and reach from the pieces with Instagram figures; reach is a sum and may overlap.
17.3%
Strongest post
Engagement
Far above the Instagram average — a squad selected on story, not on followers.
The brand & the question
You don't prove style
in the locker room
The Vandal makes clothing out of love for road cycling — from Flanders Tees to Noise Jerseys, eco & fair, designed in Belgium and produced in Portugal. The positioning is clear: don't leave your style in the locker room. But you don't prove that with a webshop photo.
The answer: no models, but sixteen real riders. Each put together their own kit with shopping credit and wore it where it belongs — Sunday ride, gravel trip, daily commute. At the same time, in the same weeks, in the feeds of people who know each other's routes.
Story
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How the collab ran
From sign-up to feed
From open call to verified numbers. Here's how it went.
March 2026
Collab live
The call opens. 42 sportfluencers apply for the squad.
June 2026
Squad assembled
16 profiles selected — scored on cycling identity, lifestyle and the quality of their content idea. Reach deliberately weighed less than story.
June – August 2026
The kit hits the road
Every sportfluencer picked their own kit from the webshop. From Sunday ride to mountain pass: the content came out of real rides.
After that
Results
49 deliverables against 32 agreed — 153% delivery. Numbers verified, post by post.
The content
What landed in the feed
From late June to early August, from a quick story to a reel on a mountain pass. The strongest post clocked 17.3% engagement — from a squad selected on story and cycling identity, not on follower counts.
And the content keeps working: The Vandal can reuse all of it for twelve months, organic and paid. The sum: 49 pieces of content with rights for the cost of sixteen shopping credits — put that next to a single production day at a content agency.
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Post
Reel
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Sportfluencer content
Real reels by real sportfluencers.
No studio format, no stock feel: athletes film your brand during real rides, training sessions and routines. Ready to use as social proof, in ads and on your site.
Paris
Hilde
Raynaud
Jana
13.5% engagement
Still unsure?
Before you plan a squad
What did The Vandal collab deliver?
Sixteen riders, each with shopping credit for their own kit: 49 pieces of content (23 stories, 10 posts, 8 reels, 8 carousels) and 49 deliverables against 32 agreed — 153% delivery, 0% ghosting. Over 2,300 interactions, strongest post 17.3% engagement, twelve months of usage rights (pilot terms, orgRead the full answer
How do you find the right creators for your brand?
Three routes, in increasing order of effort: search Instagram or TikTok yourself, work via a platform or database, or build a curated squad with a specialist. The right route depends on scale, budget and quality control.See the three routes to find creators — and their real costs
How do you measure the results of creator marketing?
There's no perfect attribution — anyone who promises it is selling something. The industry usually measures on four layers: reach, engagement, brand impact (lift studies, top-of-mind), and outcome metrics (sales, traffic, sign-ups). None stands on its own.Read why perfect attribution doesn't exist — and what you can measure
What if a sportfluencer doesn't post (on time)?
We carry that risk. Curation up front, agreements in the briefing, follow-up and repair during the posting window. If a creator still doesn't deliver and you used nothing, you don't pay for that package; no automatic replacement. Afterwards you get an honest completion rate.Read how the three layers of risk management work in practice
What are the content rights for brands?
Standard is organic use on your own channels, twelve months per content item from the creator's first publication. Paid use (ads, boosting, whitelisting, partnership ads), OOH and TV are not included and need separate arrangements. The creator remains the rights holder.See the standard package: duration, usage, OOH and what it costs
What does a collab with a Sunday Squad cost?
You pay per guaranteed content package per creator, never more than €100 excl. VAT; by default from 25 creators, so at most €2,500. Only with always-on can the price be lower. Products are separate; the intro call is free.Read the full answer
Ready for your case?
Activate your own squad
One drop, one squad, content and rights included.