What did The Vandal collab deliver?

By Tom Bogaert · Reviewed on

The Vandal makes clothing out of love for road cycling, with a positioning that's hard to prove with a webshop photo: don't leave your style in the locker room. Sixteen riders received shopping credit, put together their own kit and wore it on their Sunday ride, gravel trip or commute. What that delivered concretely, point by point:

  • 50 pieces of content, in the same weeks. 23 stories, 10 posts, 9 reels and 8 carousels — from real rides. No shoot day, no photographer.
  • 153% delivery. 49 deliverables against 32 agreed: the squad delivered half as much again as promised.
  • The risk sat with us. 16 out of 16 delivered — the 0% ghosting promise, kept again.
  • Curated on story, not on reach. From 42 applications we selected 16, scored on cycling identity, lifestyle and the quality of their content idea.
  • Content rights included. The Vandal can use all content for twelve months, organic and paid — their own material to keep building with.
  • Honest measurement. Over 2,300 interactions across the squad, strongest post at 17.3% engagement. 49 of the 50 items were verified post by post, not self-reported.
  • The sum. 50 pieces of content with usage rights for the cost of sixteen shopping credits and zero media budget. Put that next to a single production day at a content agency.

The difference with our first pilot for Wowow: a smaller squad (16 instead of 25), the same mechanics — and more content per head.

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Related questions

What does a collab with a Sunday Squad cost?

A collab with a squad of 25 starts from €2,500, a pilot with 10 from €1,500 — excl. VAT and product; the intro call is free. Included: matching, selection, logistics, final report and content rights (whitelisting separate). For the long run: a season (3 collabs) or Sunday Squad Ambassadors, tailor-mRead the full answer →

What did the WOWOW collab deliver?

Our very first squad, and immediately the proof: 25 sportfluencers, 64 pieces of content, 0% ghosting, +1,800 interactions (strongest profile 11.8% engagement) — and that in May, so a floor. WOWOW called the content “credible and authentic” and is looking at a follow-up.Read the full answer →

How do you find the right creators for your brand?

Three routes, in increasing order of effort: search Instagram or TikTok yourself, work via a platform or database, or build a curated squad with a specialist. The right route depends on scale, budget and quality control.See the three routes to find creators — and their real costs →

How do you measure the results of creator marketing?

There's no perfect attribution — anyone who promises it is selling something. The industry usually measures on four layers: reach, engagement, brand impact (lift studies, top-of-mind), and outcome metrics (sales, traffic, sign-ups). None stands on its own.Read why perfect attribution doesn't exist — and what you can measure →

What are the content rights for brands?

Set per collab — one of the value elements that determines whether a collab clicks or not. Standard is 12 to 24 months, organic and paid, limited to the country where the collab takes place. OOH, TV and longer use are separate modules. Content rights are not whitelisting — access to the athlete's adSee the standard package: duration, usage, OOH and what it costs →
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