Do your sportfluencers also create lifestyle content?

Yes. Our sportfluencers also create lifestyle content. Sport is part of their lives, and their content often shows more than training and competitions. Some creators explicitly mention lifestyle in their profiles; for others, lifestyle even takes up more space than sport.

Think of coffee with friends, a weekend away, an outfit or daily routines. Your product does not need to appear beside a bike or in a sports bag in every post. It needs to fit the person and the moment.

The right mix starts with selecting your squad. At Sunday Squad, creators apply for a collab that appeals to them. Within that group, we look at their existing content, style and audience. If you want a stronger lifestyle focus, we take that into account from the selection stage. Different profiles can complement each other within one squad. Read more about how the content fits your brand’s style.

That happened in the collab with The Vandal, for example: cycling identity, lifestyle and the quality of the content idea all informed selection. A concrete combination of cycling culture and style.

The brief sets out the desired themes, situations and priorities. Creators interpret these in their own style. Look at the content someone already makes: does it tell the kind of story you want for your brand? How brands choose a sportfluencer today explains how brand fit guides selection.