Yeyecatoo BV trading under the commercial name "Sunday Squad" BE 0810.903.766 — Molenstraat 205, 2840 Rumst, Belgium thesundaysquad.com
Version 1 — April 2026
For those who don't want to plough through all 16 articles — here's what you, as a brand, really need to know.
Questions? Email info@thesundaysquad.com. The full legal document follows below.
These Terms and Conditions for Brand Collaboration (hereinafter: "Terms") govern the relationship between Yeyecatoo BV, a private limited liability company under Belgian law, with registered office at Molenstraat 205, 2840 Rumst, Belgium, registered with the Belgian Crossroads Bank for Enterprises (CBE) under number 0810.903.766 (VAT BE 0810.903.766), trading under the commercial name "Sunday Squad" (hereinafter: "Sunday Squad" or "we"), and the company that engages Sunday Squad to set up a Collab with Sportfluencers (hereinafter: "the Brand" or "you").
Sunday Squad and the Brand are hereinafter jointly referred to as the "Parties" and individually as a "Party".
By approving a Collab briefing, placing an order, or otherwise making use of Sunday Squad's services, the Brand confirms that it has read and agrees to these Terms.
1.1 Platform: The online environment of Sunday Squad (website, app, communication channels) that brings Sportfluencers and Brands together for joint activations.
1.2 Sportfluencer: The natural person who has registered as a sportfluencer on the Sunday Squad platform and is bound by the Terms and Conditions for Sportfluencer Collaboration.
1.3 Collab: An organised activation in which a Squad of selected Sportfluencers simultaneously creates content around a specific Product or Brand, during a defined period and according to agreed guidelines.
1.4 Squad: The group of Sportfluencers that jointly takes part in a Collab. The size of the Squad is set per Collab in the Collab briefing.
1.5 Product: The physical or digital good, or the experience (including but not limited to start tickets, event invitations, access passes or comparable benefits), that is made available by the Brand to the Sportfluencers in the context of a Collab.
1.6 Content: All texts, photos, videos, stories, reels, posts and other communications created by Sportfluencers in the context of a Collab.
1.7 Qualifying Post: A publication on social media or other channels that meets the requirements set out in the Collab briefing, including correct mention of the Brand, relevant hashtags and the legally required transparency disclosure.
1.8 Collab Briefing: The document or set of instructions in which Sunday Squad describes, per Collab, the specific requirements, timeline, guidelines, fee, licence duration and expectations. The Collab briefing forms an integral part of these Terms and may, per Collab, contain different or supplementary provisions.
1.9 Fee: The total amount owed by the Brand to Sunday Squad for a Collab, consisting of a fixed and/or variable part as set out in the Collab briefing.
The core principle of Sunday Squad is collective activation: a Squad of Sportfluencers publishes content around the same Product or Brand simultaneously or within a short window. This creates local market saturation and reinforces the authenticity of the message through so-called "mimetic desire" within the sports community.
Sportfluencers receive no financial compensation from Sunday Squad for taking part in Collabs. The consideration for the Sportfluencer consists of the free receipt of the Product, recognition through inclusion in a curated Squad, and community access. This model allows Sunday Squad to offer Collabs with a unique price-quality ratio for the Brand.
Sunday Squad's services constitute a best-effort obligation. Sunday Squad puts its expertise, network and curation process to work to compose the best possible Squad and to bring the Collab to a successful conclusion, but does not guarantee any specific reach, engagement, conversion or other measurable outcome.
Sunday Squad prepares a Collab briefing per Collab that contains at least the following elements: a description of the Product, the desired Squad size, timing, guidelines for the Sportfluencers, the Fee, the licence duration for the Content, and any deviations from these Terms. The Brand approves the Collab briefing via the Platform or by written confirmation.
Sunday Squad selects the Sportfluencers for the Squad based on criteria such as sports discipline, location, reach, engagement, authenticity and community validation. Through its ongoing relationship with the Sportfluencers, the available data and insight into the community, Sunday Squad knows its Sportfluencers better than anyone else — and this curation yields the best result for the Brand. Sunday Squad therefore retains full discretion over the composition of the Squad. The Brand receives visibility into the selected Squad, their public statistics and content ideas, but the final selection is reserved for Sunday Squad.
The Brand makes the Product available to the Sportfluencers in the manner agreed in the Collab briefing — either directly to the Sportfluencers, or via Sunday Squad. The Brand bears the cost of the Product and any shipping, unless otherwise agreed.
The Sportfluencers publish Content autonomously according to the guidelines in the Collab briefing. Sunday Squad does not require the Brand's approval for the publication of Content by Sportfluencers. If the Brand wishes to have approval rights, this can be agreed per Collab in the Collab briefing, against a possible additional fee.
The scope and format of reporting after a Collab is agreed per Collab in the Collab briefing.
The Brand undertakes to make the Product — or the experience, such as start tickets, invitations or comparable benefits — available to the Sportfluencers in a timely manner, in the correct quantity and of the agreed quality, in accordance with the Collab briefing.
The Brand warrants that all information it provides about the Product, the Brand and the desired communication is correct, complete and not misleading. The Brand is solely responsible for the conformity of the Product with applicable laws and regulations.
The Brand approves the Collab briefing within the period indicated by Sunday Squad. Approval of the Collab briefing constitutes confirmation of the Collab and triggers the payment obligation.
The Brand provides, on request, the necessary brand imagery, logos and product information to Sunday Squad for use in the Collab briefing and the Content.
The Fee for a Collab is set in the Collab briefing and may consist of a fixed part, a variable part, or a combination of both. All amounts are exclusive of VAT, unless otherwise stated.
The fixed part of the Fee is fully due upon approval of the Collab briefing and is invoiced before the start of the Collab. The Product is only made available to the Sportfluencers after receipt of payment of the fixed part.
The variable part of the Fee, if applicable, is invoiced at the time of determination or after reporting, as specified in the Collab briefing.
Invoices are payable within 30 calendar days of the invoice date, unless otherwise agreed. In case of late payment, default interest of 10% per annum is due automatically and without formal notice, as well as a fixed-sum indemnity of 10% of the outstanding amount with a minimum of EUR 150, in accordance with the Belgian Act on Combating Late Payment in Commercial Transactions.
All Fees are expressed and paid in euro (EUR).
After the Brand's approval of the Collab briefing, the Collab is definitively confirmed. The Brand can no longer unilaterally cancel the Collab. The full Fee remains due, regardless of whether the Brand makes the Product available on time or otherwise meets its obligations.
If the Brand fails to make the Product available, or fails to do so on time, Sunday Squad reserves the right to suspend or cancel the Collab, without this reducing the Brand's payment obligation. Sunday Squad may in that case claim damages for costs already incurred and for damage to its reputation with the Sportfluencers involved.
The Content remains the property of the Sportfluencers who created it. No transfer of intellectual property rights takes place to the Brand.
The Brand obtains a non-exclusive licence to use the Qualifying Posts on the Brand's own channels (social media, website, newsletters, marketing material) and in paid advertising (sponsored posts, social media ads, display advertising, retargeting and programmatic advertising), including the right to sub-license to its media partners. The duration of this licence is set per Collab in the Collab briefing. Additional uses such as whitelisting or dark posting via a Sportfluencer's account may be agreed per Collab in the Collab briefing.
Sunday Squad has a non-exclusive licence without time limit to use the Content on Sunday Squad's own channels (social media, website, newsletters, marketing material), in case studies, portfolios, and for commercial promotion of the Sunday Squad platform to existing and prospective Brands, as well as in paid advertising promoting the Sunday Squad platform.
The Brand grants, through Sunday Squad, a limited, non-transferable, revocable permission to the Sportfluencers to use the name, logo and brand imagery of the Brand, solely for the purposes of the Qualifying Posts and for no other purpose. This permission ends automatically upon termination of the Collab, save for arrangements to the contrary in the Collab briefing.
The Brand agrees that Sunday Squad may use the name, logo, product images and results of the Collab in its own portfolio, case studies, marketing material and sales presentations, without time limit and without additional compensation.
The Brand undertakes not to directly or indirectly approach, contact or collaborate with Sportfluencers it met through Sunday Squad for any form of commercial collaboration (sponsored content, ambassadorship, product placement, events or other arrangements) outside Sunday Squad. This prohibition also applies to companies affiliated with the Brand within the meaning of article 1:20 of the Belgian Companies and Associations Code (parent, subsidiary and sister companies).
The non-solicitation obligation applies per Sportfluencer and runs as follows:
If a Sportfluencer introduced through Sunday Squad directly approaches the Brand for a collaboration, the Brand refers the Sportfluencer to Sunday Squad and immediately notifies Sunday Squad accordingly.
In case of a breach of the non-solicitation obligation — whether or not through an affiliated company — the Brand owes Sunday Squad fixed-sum damages of EUR 5,000 per Sportfluencer per breach, without prejudice to Sunday Squad's right to claim higher proven damages.
Both Parties treat all information designated as confidential by the other Party, or which by its nature must be regarded as confidential, strictly confidential. This includes, among other things: commercial conditions, Collab strategies, Sportfluencer data, product launch dates and financial information.
The confidentiality obligation applies during the collaboration and for 12 months after its end, unless the information has in the meantime become publicly available through no fault of the receiving Party.
Sunday Squad processes personal data in accordance with the General Data Protection Regulation (GDPR) and the Belgian implementing legislation.
Sunday Squad shares personal data of Sportfluencers with the Brand only insofar as necessary for the execution of a Collab. The Brand may not use this data for purposes other than the execution of the relevant Collab and may not share it with third parties without Sunday Squad's prior written consent.
Sunday Squad processes the contact data of the Brand and its representatives for the purpose of performing the contract and managing the commercial relationship, on the basis of Sunday Squad's legitimate interest (art. 6.1.f GDPR).
The Brand and its representatives have the rights of access, rectification, erasure, restriction of processing and objection, in accordance with the GDPR. Requests can be sent to privacy@thesundaysquad.com.
Sunday Squad is not liable for:
Sunday Squad's total liability towards the Brand is in all cases limited to the amounts the Brand has already paid to Sunday Squad in the context of the relevant Collab. This limitation does not apply in case of intent or gross negligence by Sunday Squad.
The Brand is liable for all damage suffered by Sunday Squad or Sportfluencers as a result of:
The Brand indemnifies Sunday Squad against all third-party claims (including from Sportfluencers) arising from the circumstances listed above.
These Terms enter into force upon the Brand's first approval of a Collab briefing and remain in effect for as long as Collabs are ongoing or ongoing obligations exist between the Parties.
Either Party may terminate the framework relationship by written notification to the other Party, with a notice period of 30 calendar days. Ongoing Collabs and the obligations arising from them remain fully in effect.
Sunday Squad may terminate the collaboration with the Brand with immediate effect in case of:
Upon termination, the provisions concerning intellectual property (article 7), non-solicitation (article 8), confidentiality (article 9), data protection (article 10) and liability (article 11) remain in full force for the period stipulated therein.
Sunday Squad communicates with the Brand via the Platform, email or other agreed channels. The Brand designates a contact person who is authorised to approve Collab briefings and make operational decisions on behalf of the Brand.
Sunday Squad may amend these Terms. Changes are communicated to the Brand at least 30 days before the intended effective date, by email. Ongoing Collabs remain subject to the Terms in force at the moment the relevant Collab briefing was approved.
These Terms and any disputes arising from them are governed by Belgian law.
The Parties try, in the first instance, to settle any dispute by mutual consultation. If this is not possible within 30 calendar days after written notification of the dispute, either Party may submit the dispute to the competent courts.
Any dispute that cannot be settled amicably falls under the exclusive jurisdiction of the Antwerp Enterprise Court, Mechelen division (Belgium).
If any provision of these Terms is declared null or unenforceable, this does not affect the validity of the remaining provisions. The null provision will be replaced by a valid provision that approximates the original intention of the Parties as closely as possible.
The Brand may not assign the rights and obligations under these Terms to third parties without Sunday Squad's prior written consent.
These Terms, together with the Collab briefing per Collab, constitute the entire agreement between the Parties regarding the collaboration.
Last updated: April 2026 Yeyecatoo BV, trading under the commercial name Sunday Squad Molenstraat 205, 2840 Rumst, Belgium — BE 0810.903.766 thesundaysquad.com