What are the pitfalls of an ambassador programme?

Three, and they share a cause: the programme rests on too few people and too much goodwill. One face that goes quiet. Ambassadors who stop posting after month three because there's nothing new to show. And management through loose DMs, emails and spreadsheets, until nobody knows who had to deliver what by when.

The industry solves that with contracts, quotas and tooling. That helps with the third problem and makes the first two worse: an athlete who has to post because it's in a contract posts content that looks like it's in a contract.

Sunday Squad Ambassadors is built around those three pitfalls. A squad of 10 or 25 instead of one face, so one dropout is a spot we backfill, not a programme that stalls. Rounds instead of an ongoing obligation, so there's always new product and a new reason to post. And one platform where briefing, shipping, follow-up and report come together, per round. What we don't solve: a product nobody wants to use a second time. No programme helps with that. Which brands Ambassadors makes sense for, and what ghosting is and why it's a problem.