What do we as a brand need to provide to start?

It comes down to a sharp briefing. The clearer you are, the more precisely we can assemble the squad.

What we need at minimum:

• The product — what it is, what it does, who it's for.
• The audience and sport — which athletes, which community, which region.
• The timing — when it needs to go live, and whether there's a fixed date attached.
• The core message — what an athlete ideally conveys, plus any no-gos: claims that aren't allowed, competitors you want to avoid.
• What you want to do with the content — organic only, or reuse in ads too? That feeds into the content rights arrangements.

The rest — curation, matching, follow-up — is on us. You provide the direction, we build the squad around it.