How many products do we need to provide?

By Tom Bogaert · Reviewed on

Standard is 25 sportfluencers per squad, so 25 product packages. On top of that, count on a few spare packages.

Those spares cover what shipping inevitably brings: a wrong size, a package that arrives damaged, a late replacement from the pool. Three to five extra is usually enough — a bit more for apparel with a lot of size variation.

For a larger or smaller squad size than 25, the number scales with it. We agree the exact amount up front, so you're not caught out at shipping.

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Related questions

What do we as a brand need to provide to start?

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A sharp briefing: product, audience and sport, region, timing, core message, no-gos, and what you want to do with the content (organic or also ads). You provide the direction, we build the squad.

How do you handle product shipping to the athletes?

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Two options: bulk to Sunday Squad and we distribute (~€6-9 domestic per package, charged at cost), or directly from brand to athlete with an address list from us. No fixed rule — we put both options on the table with a concrete cost estimate.

What if a sportfluencer doesn't post (on time)?

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We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.

How long does it take from briefing to a live collab?

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Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.

What if there are fewer than 25 applications?

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Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.
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