How do you onboard new brand ambassadors?

Good onboarding makes five things unambiguous before the first publication: what the brand wants to achieve, how the product is used, where the athlete has freedom, what is practically expected and who answers questions.

• Context: brand story, audience and the goal of this round—not a full corporate presentation.
• Product knowledge: use, strengths, limitations, safety information and prohibited claims.
• Deliverables: formats, minimum requirements, timing, feedback point and what ‘completed’ means.
• Freedom: what is fixed and where the creator decides on story, setting and wording.
• Commercial terms: compensation, commission, usage rights, exclusivity and correct ad disclosure.
• Operations: one contact, response time, delivery and the process when problems arise.

Onboarding succeeds when the athlete can summarise the assignment in their own words and the brand knows how questions or deviations will be resolved. Sunday Squad keeps the fixed foundation central and shares only new information for each round. Returning ambassadors become faster without agreements becoming vague.

After the first round, schedule a short debrief: what was unclear, which product questions kept returning and what should change before round two? That turns onboarding into a learning system rather than a one-off PDF.