Can we ask for exclusivity within our category?

By Tom Bogaert · Reviewed on

Yes, provided it's in the briefing up front and fairly bounded.

Exclusivity means a sportfluencer doesn't promote a competing brand in the same category during the collab. That's a reasonable ask — but it does limit the athlete's freedom, so it has to be proportionate. Three dials set that proportion: the category (how narrowly you draw it), the region and the period. The more sharply those three are bounded, the more easily athletes go along with it.

What doesn't work: an open-ended exclusivity with no end date, or a category so broad that an athlete can't go anywhere else. That scares off exactly the profiles you want. A fair, bounded exclusivity is open for discussion; a block on someone's entire sporting life isn't.

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Related questions

Can I still work with other brands on the side?

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Yes. Sometimes a brand asks for a non-compete for competitors in the same category — that's stated explicitly in the briefing. For other brands in other categories you stay completely free.

What if a sportfluencer doesn't post (on time)?

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We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.

How long does it take from briefing to a live collab?

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Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.

What if there are fewer than 25 applications?

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Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.

Is Sunday Squad right for my brand?

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Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?
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