Not in cash. You get the brand's product as the reward for your content — no fee, no transfer. Cash attracts creators who monetise; product attracts creators who want to use the brand. What you get exactly is always set out up front in the briefing.Read what you concretely get in return for your content →
Can I still work with other brands on the side?
Yes. Sometimes a brand asks for a non-compete for competitors in the same category — that's stated explicitly in the briefing. For other brands in other categories you stay completely free.Read how ethics apply when the briefing contains no ban →
Do you only work in Belgium?
Mainly Belgium — Flanders and Brussels. For specific collabs we can also activate the Netherlands or France, but the centre of gravity is here.Read when we activate outside Belgium too →
No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.Read how curation criteria work when sport isn't the only axis →
Do I have to pay tax on the free products?
We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →
The brand's product — a gear set, race ticket, event access or exclusive drop, depending on the collab. The retail value is always set out up front in the briefing. The product is yours to keep: no return label, no expiry date.Read why the product is the reward — not a fee →
How do I refine or expand my content idea after applying?
Through your account: log in, open the collab, go to Application, edit the Content idea field and click Save changes — you can do this until we make the selection. Keep it concrete and on-brand. Already selected? You can still adjust, as long as your content stays within the briefing.See the step-by-step flow to refine your application →
Can I give my honest opinion?
Yes — it's literally why you're asked. Your audience believes you precisely because you don't sound like an ad. "Sits well on long runs, less on intervals" is more credible than "best product ever". Honest does mean fair, concrete and respectful, though.Read how honesty increases the commercial value of your post →
Why should I apply if I'm not guaranteed to be selected?
Because one application puts you in view not for one collab, but for all the next ones. Your profile stays in the pool; selection is about fit, and fit varies per campaign. Not being chosen says something about the match of that moment, not about you.Read how your profile stays in the pool for all future collabs →
Can I improve my chances of being selected?
Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.Find out what really counts in selection — and what doesn't →
Can a brand contact me directly after a collab?
It can, and there's nothing wrong with that as such — Sunday Squad doesn't claim you. Just mind the agreements still running (content rights, any exclusivity): those hold as long as the collab runs. A new, separate deal beyond that is between you and the brand.Read what is and isn't allowed after a collab ends →
What kind of brands will I encounter at Sunday Squad?
Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.Read how you get matched to the right collab based on your sport →
Can I be in multiple Sunday Squad collabs at the same time?
Yes, in principle. Different categories (running and cycling): fine. Two running brands at once: no — we don't want your audience seeing you promote two competing products.Read when multiple simultaneous collabs cross the line →
What if the product doesn't fit or arrives late?
Tell us right away and we'll sort it — wrong size, damaged or not yet arrived, that's what spares and margins are for. But we only know once you say so. The practical side has to be right before you can make good content.Read how product issues get resolved without becoming your problem →
When is my collab properly finished?
When you've posted the agreed content within the timing, shared your results and supplied the links or screenshots. Then it's done — no hidden yearly contract. You keep the product, the content stays yours.See the concrete steps that determine when a collab is truly done →
What if I'm sick, injured or traveling during the posting window?
Let us know as soon as possible — that solves nearly everything. We shift the timing or activate someone else. What we can't solve is silence: disappearing without a word is the fastest way to not be asked again. One message is enough.Read when you can request a replacement or postponement →
Do I get feedback on my content?
At campaign level always: after a collab we share what the squad as a whole delivered. Individual feedback isn't standard — the squads are too big for that. But whoever delivers strong, reliable content stands out and comes into view more easily for future squads.Read when you do get feedback — and from whom →
Do I have to post every week?
No. There's no weekly schedule and no fixed number of posts per month — Sunday Squad works per collab, not per calendar. You only commit once you're selected for a collab; then you deliver a few posts within an agreed window, and after that it's done.Read what a collab commitment looks like in practice →
Why does my profile have to be public?
Because curation runs on what's publicly visible: that you really train, what your content looks like, how your community reacts. On private, we — and the brand — see a closed door, and you drop out for the wrong reason. Think of it as your shop window, not your diary.Read why a private profile eliminates you for the wrong reason →
Am I welcome if I'm not Belgian?
Yes, you're welcome wherever you live. Our focus is on Belgium for now, so not every collab will fit your country — we'll simply let you know. Other countries are coming; whether a collab is open to your region is in the briefing.Read how we let you know when a collab doesn't (yet) fit your country →
I don't speak Dutch. Can I still join?
Yes. Not every collab is in Dutch — which language is required is set per collab in the briefing. Some brands want Dutch, others French or English, and for some it doesn't matter.Read which collabs also run in French or English →
What should be in my profile?
Enough to show who you are as an athlete: your sport(s) and training frequency, region, socials and content style, sizes where relevant, and your interests or sports data. No CV needed — but an empty profile matches poorly.See the profile checklist: what helps us most to match you →
Why do you work in squads of 25?
Because 25 athletes posting at the same time create local saturation inside a community — something one stray post never does. It tips from advertising to "everyone around me uses this". And you don't post alone, but alongside 24 others who live the same sport.Read the full answer →
Do followers from abroad count in the selection?
They count — what matters is your community and your fit, not the postcode behind your followers. An international audience isn't a minus; for a Belgium-focused collab an engaged Belgian community weighs more. One factor, not a barrier.Read how engagement and fit outweigh the postcode of your followers →
I already work with brands that compete with your clients. Can I still join?
That's possible, depending on the collab. Some brands ask for a temporary non-compete during the posting window — stated up front in the briefing. Others don't. We select on sports fit and content quality, not on how clean your portfolio is. Register or follow us on socials to stay up to date on newRead how non-compete and existing collaborations relate →
Do I have a better chance of being selected if I've done a Sunday Squad collab before?
Sometimes yes, sometimes no — it depends on how that previous collab went. After each collab we evaluate: deliver well and it counts in your favour; drop out or deliver half-heartedly and it weighs the other way. And it stays just one criterion alongside fit, content idea, reach and engagement. We cRead the full answer →
How does my shopping credit work and how do I pick my Vandal kit?
You get shopping credit for the The Vandal webshop and pick your own kit — no fixed package. Note: your code works on the own collections, not on their brand collabs. Once the squad is confirmed you get a personal code; The Vandal ships directly. Then you post 1 reel + 1 story within two weeks.Read the full answer →
What kind of content can I make for The Vandal?
Anything where you're genuinely moving outdoors and The Vandal fits in naturally: your Sunday ride, a gravel trip, a morning run, your outfit at the coffee stop. No script — your own sport and tone. At least 1 reel or feed post + 1 story within two weeks of your package; authentic beats perfect.Read the full answer →
What is a main sport and can I only choose one?
Your main sport is the first thing your profile says about you — the sport you actually do. You pick one and can still add other sports alongside. A collab matches on what you genuinely do, so make your main sport sharp; the rest of your sports simply stay on your profile.Read the full answer →
Do I have to be a top or professional athlete to take part?
No, on the contrary — we work with amateur and lifestyle athletes, not pros. No podiums or race results needed. What counts is that you genuinely train, post about it regularly, and have an audience that reacts. Not your level, but your content.Read the full answer →
How do I become a brand ambassador or sportfluencer with Sunday Squad?
You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can grow into a paid year.Read the full answer →
Can I choose any product from the webshop?
Not always everything — you choose within what the brand opens up for the collab. Limited editions, the brand's own collaboration drops and discounted items tend to fall outside it. What's included is in the briefing or you'll notice it from your code. Not sure? Ask your Captain before you order.Read the full answer →
Can I work with multiple brands, or am I tied to one?
You're not tied to anything — a collab is one-off, and afterwards you're free to work with other brands. The only logical limit: within one running collab you don't post for a direct competitor at the same time. A paid ambassadorship does have bespoke terms.Read the full answer →
Won't I disappear among the others in a squad?
No, usually the opposite. Because the whole squad is visible at the same time, the moment gets more attention and you're right in the middle of it — not as a stray advert, but as part of a group. Your content stays yours.Read the full answer →
What are the next steps after I apply for a collab?
After you apply comes the selection: we and the brand pick the squad based on your application and your profile. If you're chosen, a short briefing follows, you get the product or shop credit, you create your content and wrap up with a quick recap. Keep posting between applying and selection — an acRead the full answer →