The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.See the full timeline from sign-up to reporting →
How much do I have to post?
Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →
Does everyone who applies for a collab get selected automatically?
How long does it take from briefing to a live collab?
Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
What if a sportfluencer doesn't post (on time)?
We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.Read how the three layers of risk management work in practice →
What if there are fewer than 25 applications?
Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.Read how we adjust when the number doesn't reach what it should →
What are the content rights for brands?
Set per collab — one of the value elements that determines whether a collab clicks or not. Standard is 12 to 24 months, organic and paid, limited to the country where the collab takes place. OOH, TV and longer use are separate modules. Content rights are not whitelisting — access to the athlete's adSee the standard package: duration, usage, OOH and what it costs →
What if a sportfluencer is negative about the product?
It can — and it's exactly what makes a squad different from an ad. The same honesty that makes your content credible sometimes produces a critical note. We keep the risk small with good fit and clear expectations up front; structural criticism isn't a disaster but free product research.Read how good curation upfront makes a negative post almost impossible →
Do we get to see the squad before product is shipped?
Yes. Before a single product ships, you get the curated squad for review — matching framework, score and rationale per profile — and you have the final say on the line-up. Want to swap? We do it together, with a replacement from the same pool, so the squad stays in balance.Read what the squad review shows — and how you lock in the line-up →
How do you handle product shipping to the athletes?
Two options: bulk to Sunday Squad and we distribute (~€6-9 domestic per package, charged at cost), or directly from brand to athlete with an address list from us. No fixed rule — we put both options on the table with a concrete cost estimate.See the two shipping options with concrete cost estimates →
Can we learn which sports community works best for our brand?
Yes — every squad is an activation and a measurement at once. You see which profiles, sports and messages land, and across several communities where your brand gets the most traction. Market research with sweat on it.Read how every squad is also market research about your community →
Can we repeat a squad?
Yes — and that's where it gets interesting. One squad is a drop; repeat it across a season and it becomes a rhythm that builds familiarity. Each squad makes the next one sharper, because we learn which profiles, sports and messages land.Read how repeating a squad builds familiarity over seasons →
Who manages the sportfluencers during the collab?
We do. You have one point of contact, not 25. We watch the timing, remind where needed, answer athletes' questions and track who delivered what. The effect of 25 voices without the logistics of 25 contacts.Read what we do while the posting window runs →
What do we get after a squad?
A recap of what the squad actually delivered: content with links, reach and completion rate, engagement signals, and learnings + recommendations. We report on the cautious side — better an honest number than a pretty one.See what's concretely in the recap — and how we report →