Insights and stories about free gifting, athlete collaborations and sports marketing.
And why it has nothing to do with money. It's one of the biggest misconceptions in influencer marketing: that the influencer-bear (nano, micro, macro or mega) dances for the money. They don't. And sportfluencers certainly don't. They say no for a different reason: identity.
We spoke to five experts about the difference between product seeding and free gifting. Five experts, five different answers. Some said: seeding = bulk, gifting = personal. Others claimed exactly the opposite. A few even used both terms interchangeably in a single sentence.
You know the drill. A DM from a brand. A package on your doorstep. And somewhere in the back of your head: what exactly is expected of me here? Time to take a proper look at that relationship – from both sides.
