Insights and stories about free gifting, athlete collaborations and sports marketing.
Underneath every apply button you'll now find "Skip this collab". Pick a reason, no more reminders, the brand sees nothing of it. This is how we read a no.
EXR is called "the Zwift of rowing". What the app does, which rowers are compatible (Concept2 PM5, WaterRower…) and how to get a year of EXR before 13/9.
Hyrox: 8 × 1 km, eight stations, 34 countries. Styrekx: 10 × 800 m, ten stations, from the makers of Strong Viking. Different bib, same training.
One athlete posts a product and it scrolls past. A whole squad posts it at the same time and it becomes a moment — for the brand and for the athlete.
Joe Delaney isn't your average "fitfluencer" anymore — he's actually a wonderfully cynical observer who experiences the fitness industry from the inside and breaks it down for us. The financial side, the income. And then we try to translate that to a Belgian or Dutch fitfluencer context...
We spoke to five experts about the difference between product seeding and free gifting. Five experts, five different answers. Some said: seeding = bulk, gifting = personal. Others claimed exactly the opposite. A few even used both terms interchangeably in a single sentence.
You know the drill. A DM from a brand. A package on your doorstep. And somewhere in the back of your head: what exactly is expected of me here? Time to take a proper look at that relationship – from both sides.
