My product is too expensive to put 25 units into a collab. Can we still run one?

By Tom Bogaert · Reviewed on

Yes. For brands with a higher-value product we work with a smaller squad — say 10 sportfluencers instead of 25. The value of your package helps set the squad size: you'll naturally commit fewer units of a device worth a few hundred euros than of a pair of socks. For brands with product value around €200, collabs already run in this smaller format.

A smaller squad is still chosen, not a lucky dip. The model runs on over-subscription: more athletes sign up than there are spots, and from those we pick — together with you — the ones who fit your brand best. That way every unit ends up with someone who actually uses it.

A smaller squad still gives you the same things: each sportfluencer comes with their own content idea, and at sign-up we can add a short survey that gives you extra market insight.

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Related questions

How many products do we need to provide?

Standard is 25 product packages (one per sportfluencer), plus three to five spares for size swaps, damage or a late replacement. With a different squad size it scales accordingly; we agree the exact number up front.Read why the reserve packs are not optional but essential →

What should the value of the product package be?

High enough to feel like a real reward. No fixed price, but our sportfluencer survey points to a guideline: from around €100 a package feels like a real reward, and in practice value usually lands between €100 and €200. A discount code feels like work; a full product feels like recognition.Read why a discount code is the worst product you can give →

Is Sunday Squad right for a premium or niche brand?

Premium and niche brands are more often a strong match than a poor one — if the target customer is in the community we activate. The curation brief gets sharper, the squad smaller, but the fit stronger.Read how the curation brief gets sharper for premium and niche brands →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.Read how the three layers of risk management work in practice →

How long does it take from briefing to a live collab?

Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.See the full timeline in weeks, from briefing to first posts →
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