How do I become a brand ambassador or sportfluencer with Sunday Squad?

By Tom Bogaert · Reviewed on

At Sunday Squad you don't sign a classic ambassador contract to get started. You join as a sportfluencer, and your first step is a collab: you receive a brand's product, build content around it, and post together with your squad. No yearly commitment, no obligation — you decide each collab whether it fits.

Registering makes sense if you do sport and post about it: you make content regularly, you interact with your audience, and there's some fun in what you share. Mixing in lifestyle works well, but a pure focus on performance is just as good. Not necessarily a big reach — numbers aren't the point here. We look at your sport, your story and your engagement.

How to join
  1. Register and complete your profile. Your sport, where you train, and where to find your content. Sign up.
  2. Apply for a collab. Share your authentic content idea for that brand right away.
  3. We match. If your profile and idea fit the collab, we propose you to the squad.
  4. You run the collab. Product, content, posting together with the squad.
  5. From there it can grow. Those who deliver and fit a brand can grow into a paid, year-long ambassadorship.

The difference with most "become a brand ambassador" advice: here you don't have to cold-email brands or build a media kit. You join a squad, and we bring in the brands. How an ambassadorship grows from a collab.

Ready to start? Create your profile — we'll do the match.

Also searched for

  • how do i become a sportfluencer
  • get paid as an athlete on instagram
  • find brands as an amateur athlete
  • free sports products for content
  • become an influencer in my sport

Related questions

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

Can an ambassadorship grow out of a collab?

Yes. A collab is the ideal audition: you see which athletes deliver, fit your brand and reach their audience — behavioural data, not a promise. From that proven group a paid, year-long ambassadorship can grow, with size and rhythm set per brand.Read the full answer →

Do I have to be a top or professional athlete to take part?

No, on the contrary — we work with amateur and lifestyle athletes, not pros. No podiums or race results needed. What counts is that you genuinely train, post about it regularly, and have an audience that reacts. Not your level, but your content.Read the full answer →

Can I work with multiple brands, or am I tied to one?

You're not tied to anything — a collab is one-off, and afterwards you're free to work with other brands. The only logical limit: within one running collab you don't post for a direct competitor at the same time. A paid ambassadorship does have bespoke terms.Read the full answer →

Do I need to have 10,000 followers?

No. We work with nano- and micro-influencers from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.Read why a micro-audience in one sport outperforms broad reach →
← Back to FAQ