What is a main sport and can I only choose one?

By Tom Bogaert · Reviewed on

Your main sport is the first thing your profile says about you — the sport you're actually doing. You pick one, and you can still add the other sports you practise alongside it.

You pick just one up front because a collab matches on what you genuinely do. Tick everything — running, cycling, fitness, yoga — and you're really saying nothing. Your main sport makes clear what your audience knows you for, and that's where most collabs find you.

The rest doesn't disappear. Your other sports stay on your profile and count whenever a collab looks wider. One sport up front simply says more than five sports side by side.

Hyrox is now on the list too, alongside running, cycling, triathlon and fitness. Do you do Hyrox? You can now set it as your main sport.

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Related questions

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

Do I have to be a top or professional athlete to take part?

No, on the contrary — we work with amateur and lifestyle athletes, not pros. No podiums or race results needed. What counts is that you genuinely train, post about it regularly, and have an audience that reacts. Not your level, but your content.Read the full answer →

What if I don't do Hyrox but crossfit or pilates?

No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.Read how curation criteria work when sport isn't the only axis →

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →

Do I get to keep the products after the collab?

Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.Read why the product is the reward — not a loan →
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