Do I need to have 10,000 followers?

No. We work with nano- and micro-influencers — from 1,000 followers, sometimes fewer if the community clicks. What counts is that you really train and that your audience sees it.

The logic: 50,000 lifestyle followers are worth less to a running brand than 2,500 runners who see every week that you run too. Reach without fit is noise. Fit without big reach is a signal that still gets through.