Do I have to be a well-known influencer?

No, you don't have to be a well-known influencer. Sunday Squad works with athletes and sport creators from 500 followers on Instagram, as long as your profile is public and active.

What we mean by an active profile: at least one post or story per week, recognisable sport content, and real interaction from your audience. We'd rather have 800 followers who actually know you than 50,000 fakes from a growth kit.

Have fewer than 500 followers but a strong niche? You can still apply. A micro-audience in a specific sport — triathlon, padel, bouldering, gravel bike — is often more valuable to brands than a broad lifestyle audience. We look at fit, not just reach.

Besides Instagram, TikTok, YouTube and Strava count too. You don't have to be active on every platform — one place where you share your sport authentically is enough to get on the radar of relevant brands.

Not sure? Create your profile and let us do the match.