Do I have to be a well-known influencer?

By Tom Bogaert · Reviewed on

No, you don't have to be a well-known influencer. Sunday Squad works with athletes and sport creators from 500 followers on Instagram, as long as your profile is public and active.

What we mean by active: at least one post or story per week, recognisable sport content, and real contact with your audience. We'd rather have 800 followers who actually know you than 50,000 fakes from a growth kit. More on how many followers you actually need.

How we make the match, since that's what most questions are about: we don't look at a single number, but at whether you fit this brand, this collab. Do you genuinely train in the sport it's about? Does your content land — replies, people who run along, an audience that reacts instead of just liking? Does your profile feel like you and not like an ad? Those things weigh heavier than your follower count. A micro-audience in a specific sport — triathlon, padel, bouldering, gravel bike — is often more valuable to brands than a broad lifestyle audience that doesn't really belong anywhere. Curious what a collab looks like in practice? Read it behind the scenes with fitfluencers.

Instagram isn't the only place that counts: TikTok, YouTube and Strava come into view too. One place where you share your sport authentically is enough.

Not sure whether you fit? You don't have to decide that yourself. Let us do the match — you can't lose by trying.

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Related questions

What is a sportfluencer?

A sportfluencer is an amateur athlete who creates content as a by-product of their sporting life, not an influencer who uses sport as a theme. That produces a smaller but sharper audience — people who actually train and would buy the product. The sporting content needs to set the tone; the rest of tRead how the distinction from a lifestyle influencer determines the result →

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't →

When do I get my gear?

Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.Read how the activation timing works — and why we wait together →

How much do I have to post?

Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →
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