Warming Up

Insights and stories about free gifting, athlete collaborations and sports marketing.

All athletes brands case-study faq how-it-works Creator Marketing Strategy

Amateur athletes are micro-brands, not an audience

Brand managers often think pros are brands and amateurs the audience. But every amateur-sportfluencer with 2,000 followers is also a brand — just different.

26 May 2026

brands Creator Marketing Strategy

How brands choose a sportfluencer today

Brands pick pro-sportfluencers less on results, more on Instagram-vibe. With micro-sportfluencers it's mostly vibe — and the occasional medal.

22 May 2026

brands Creator Marketing Strategy

Unilever rules that 300,000 influencers, celebrities and TikTokers are the voices that matter

In March 2025, Unilever's new CEO — an ex-CFO, which matters — announced that 50% of the marketing budget would shift to social and influencers. A year later, the first results are in. What does it mean for the market, and where does Sunday Squad fit in?

17 May 2026