- for brands -

Activate 25 sportfluencers.
One drop. Zero hassle.

Real content by real sportfluencers. Where athletes and brands find each other.
Register as a brand
Benefits

Why this works

We surveyed Belgian athletes who actively share their sport on social media. Authenticity and product experiences come first for the micro-sportfluencers we polled. 

We assemble squads of 25 validated sportfluencers — runners, triathletes, cyclists, fitness and more.

Authenticity first
60% of sportfluencers turn down collaborations when the brand doesn't fit. Authentic fit is our top priority. Athletes themselves explain why a collab makes sense for them.
Product experiences over cash
When it comes to brand collaborations, 80% prefer gear (products/experiences) + community recognition over cash.
Squads tailored to your brand
Runners, triathletes, cyclists, fitness and more. We build a squad that fits your brand and activate them in one drop.
Ready to start?

Book your
first squad

No risk, no commitment. 
Send us your products, we'll handle the rest.
Start your first squad

Got questions?

General

Do I have to be a well-known influencer?

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No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.

When do I get my gear (products)?

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Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.

What do I have to do for my gear (products)?

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Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. Typically that's three posts per collab — usually one in-feed post plus two stories, spread over 2 to 3 weeks.

Collabs

How long does a collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.

How much do I have to post?

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Three posts per collab is the standard: one in-feed post or reel plus two stories, spread across the 2 to 3 week posting window. Sometimes a brand asks for more — always stated upfront in the briefing.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

Creator marketing

What it is, how it works, and why it's not the same as influencer marketing.

What does creator marketing cost in Belgium?

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Three models in the Belgian market: pay per post (€50–€2,500), pay-for-performance (commission or results fee), and product-based collabs (the creator gets the product). Each model has its own logic, advantages and pitfalls.

Does creator marketing work without cash payments?

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Yes — and not as a compromise, by design. A product-based model attracts creators who already use the brand or want to, not people monetising their account commercially. The selection filters on intent.