Are Wowow products certified?

By Tom Bogaert · Reviewed on

Yes. Wowow states that every product meets the European standard for self-protective, visibility-enhancing clothing, and uses certified reflective materials such as 3M Scotchlite. For the brand, certification is, in its own words, "not a label but a promise".

In concrete terms: the reflective accessories carry certification to the European standard EN 13356 (visibility accessories for non-professional use), and the materials and production are checked against it. That's the difference between a random shiny piece of fabric and material that hits a measured reflective value.

For you as a sportfluencer that's an honestly sellable point: you're promoting certified gear, not a vague promise. If you want to mention it, stick to what Wowow itself states — certified to the European standard, 3M Scotchlite — and don't invent your own standard numbers or test results.

Sources

  1. WOWOW Reflective Wear — About (Certified Visibility)
  2. WOWOW Reflective Band — Certified EN 13356, 3M Scotchlite

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Related questions

What kind of content can I make for Wowow as a sportfluencer?

Anything that fits how you train, as long as your Wowow gear is visibly in shot in the dark. Minimum: one Reel or feed post plus one Story tagged #WowowSundaySquad, @wowowreflectivewear.eu and @sundaysquad1. Strong formats: dark-hours training, seen vs unseen or a POV from the road.See the five content formats that work for Wowow →

What is Wowow and where is it made?

Wowow Reflective Wear is a Belgian brand from Aalst that has made reflective clothing and accessories for cyclists, runners and pedestrians since 2004. The core is visibility: retroreflective materials that stand out in the dark, from vests and jackets to shoe covers and LED.Read what Wowow is and where it comes from →

Why is reflective gear from Wowow safer than dark sportswear?

Because reflective material bounces headlight beams back to the driver, while dark clothing absorbs them. So you light up at a greater distance. Wowow uses 3M Scotchlite among others and designs for 360° visibility. Reflection is an aid, not a guarantee.Read how retroreflection makes you visible in the dark →

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes →

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't →
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