What does creator marketing cost in Belgium?
In the Belgian market we see three common pricing models for creator marketing — each with its own logic, its own advantages, its own pitfalls.
The three common price brackets
One micro-influencer (5,000 – 25,000 followers)
A few hundred euros per post, sometimes up to €1,000 for a worked-out series. Cheap on paper, but reach and impact stay limited to one account.
Classic influencer campaigns for smaller brands
Between €1,000 and €5,000 for a short campaign with a handful of creators. Works as a short boost, less as a lasting community activation.
Macro-influencers or celebrities (>100,000 followers)
Quickly above €5,000 up to €25,000 per post, depending on the name and audience. High reach, but one name, one moment.
How Sunday Squad does it differently
Sunday Squad doesn't charge per post.
A collab is a package: 25 curated sport creators, simultaneous activation, briefing, coordination, content licensing and reporting. What the brand provides is the product (from €75-100 retail value per creator), plus a collab fee for the curation and activation.
The total for a typical pilot collab lands below what a single macro deal would cost — with 25 voices instead of one.
What determines the price of a collab
Four factors determine the final investment:
- Number of disciplines and regions. One running squad in Flanders is different from running + cycling in parallel.
- Product value per creator. Running shoes, complete kit, race ticket — determines the pull and therefore the quality of the selection.
- Content rights scope. The content licensing is set explicitly per collab — typically around 24 months for organic and paid use. Longer or broader use (extended paid social, OOH) is a separate module.
- Recurrence. A pilot costs more than a follow-up collab. Whoever scales, scales at a better rate.
Getting a concrete price estimate
Every collab is bespoke. Send us your briefing — brand, goal, product category, desired region — and you'll get a well-founded estimate back.