Do I have a better chance of being selected if I've done a Sunday Squad collab before?

By Tom Bogaert · Reviewed on

Sometimes yes, sometimes no — it depends on how that previous collab went.

After every collab we take a quick look back: did you deliver what was agreed, was your content strong, did you really bring your community along? A good track record counts in your favour next time. If you dropped out, delivered late or half-heartedly, that weighs the other way. So taking part isn't a free pass, but a reference that can cut both ways.

And it stays just one of the criteria. We look just as hard at your fit with this brand, your content idea, your reach and your engagement. A strong newcomer easily beats a so-so returner — we don't keep a fixed club of the same 25.

Because we curate every squad afresh as a whole: the right mix of sports, profiles and voices for this collab. Everyone gets a fair shot, whether it's your first time or your fifth.

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Related questions

Does everyone who applies for a collab get selected automatically?

No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.Find out what happens to your profile after a non-selection →

Can I improve my chances of being selected?

Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.Find out what really counts in selection — and what doesn't →

Do I have to pay tax on the free products?

We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.Read how the tax picture looks in practice →

Do I get to keep the products after the collab?

Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.Read why the product is the reward — not a loan →

What kind of brands will I encounter at Sunday Squad?

Sports brands in the broadest sense: nutrition, apparel, shoes, accessories, recovery, tech, safety, events. From challengers to names you know. You're matched on what fits your sport and style — not every brand fits every athlete, and that's exactly the point.Read how you get matched to the right collab based on your sport →
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