Can an ambassadorship grow out of a collab?

By Tom Bogaert · Reviewed on

Yes, and that's exactly why a Sunday Squad collab is a strong first step. During an activation you see which athletes actually use your product, deliver on time, and make content that lands. That's behavioural data from a real campaign, not a promise on paper — the best basis for deciding who to work with longer.

From collab to ambassadorship
  1. The collab runs. A squad activates simultaneously around your brand.
  2. You see who stands out. Who delivers, who fits the brand, who genuinely reaches their audience.
  3. We propose an ambassador squad. A smaller group of proven athletes, chosen together with you.
  4. The year runs. A paid, year-long partnership — product plus a fee — at a rhythm we set together.

A collab delivers a spike; an ambassadorship keeps your brand moving for a year with the same faces. The two don't compete — the collab keeps discovering new talent in the meantime, so your roster can stay fresh each year.

It stays bespoke: size, cadence and selection are set per brand, together. One term is fixed in every contract: athletes we bring in through a collab or ambassadorship aren't engaged directly outside Sunday Squad for the duration plus twelve months.

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Related questions

Are the sportfluencers in a collab already ambassadors of our brand?

No, and by design. A Sunday Squad collab is a one-off activation: a squad posting together around a single moment — a sharp spike, no yearly commitment. An ambassador carries your brand over a longer period; that's a separate track.Read the full answer →

How do I become a brand ambassador or sportfluencer with Sunday Squad?

You join as a sportfluencer, not a classic ambassador. Register, complete your profile and apply for a collab with your own content idea — no yearly commitment, no big reach needed. Those who deliver and fit can grow into a paid year.Read the full answer →

Can I work with multiple brands, or am I tied to one?

You're not tied to anything — a collab is one-off, and afterwards you're free to work with other brands. The only logical limit: within one running collab you don't post for a direct competitor at the same time. A paid ambassadorship does have bespoke terms.Read the full answer →

So am I becoming a brand ambassador?

Not at all. A collab is a collab. No extension, no automatic next round, no yearly commitment. With every new collab, you decide again whether it fits.Read what does and doesn't carry over between collabs →

What if a sportfluencer doesn't post (on time)?

We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.Read how the three layers of risk management work in practice →
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