What kind of content can I make for Wowow as a sportfluencer?

By Tom Bogaert · Reviewed on

Anything that fits how you normally train and post — as long as your Wowow gear is visibly in shot during a ride or run in the dark or at dusk. The minimum is one Reel or feed post plus one Story, tagged #WowowSundaySquad, @wowowreflectivewear.eu and @sundaysquad1, within two weeks of receipt.

Five formats that work well for a visibility brand:

Formats
  1. Dark-hours run or ride. Filming yourself in your gear during a morning or evening session — the moment when visibility actually counts.
  2. Seen vs unseen. The same spot with and without reflection in shot: the difference a car's headlight makes.
  3. POV from the road. How a driver sees you appear in the dark — the brand's proposition, literally in frame.
  4. Gear check. Which pieces you picked from your mix and why, short and honest.
  5. Squad collab. A joint evening session or post together with other squad members.

No brand guidelines, no pre-approval. Your tone, your visuals, your story. The idea you submit when applying isn't a contract — you can deviate along the way. The more concrete your plan, the better the match.

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Related questions

What is Wowow and where is it made?

Wowow Reflective Wear is a Belgian brand from Aalst that has made reflective clothing and accessories for cyclists, runners and pedestrians since 2004. The core is visibility: retroreflective materials that stand out in the dark, from vests and jackets to shoe covers and LED.Read what Wowow is and where it comes from →

Why is reflective gear from Wowow safer than dark sportswear?

Because reflective material bounces headlight beams back to the driver, while dark clothing absorbs them. So you light up at a greater distance. Wowow uses 3M Scotchlite among others and designs for 360° visibility. Reflection is an aid, not a guarantee.Read how retroreflection makes you visible in the dark →

Are Wowow products certified?

Yes. Wowow states that every product meets the European standard for visibility clothing and uses certified materials such as 3M Scotchlite; the reflective accessories are certified to EN 13356. In your content, stick to what Wowow itself states, without inventing standard numbers.Read why Wowow gear is certified →

How did Wowow start?

Wowow started in 2004 out of two cycling accidents. Founder Peter Lievens heard “I didn't see you” both times and made it a mission: making people visible on the road. From Aalst it grew into a European player, twenty years around road safety through visibility.Read how Wowow began with "I didn't see you" →

Which Wowow gear suits my sport: running or cycling?

You compose your own mix up to a shop value of max 90 euro, in your size of choice. Mostly running? Look at lightweight vests, belts and LED accessories. Mostly cycling? At jackets, vests and shoe covers. Both? Combine across the two collections.See how to pick your Wowow mix for running or cycling →
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