How much does a micro-influencer campaign cost in Belgium?

A micro-influencer campaign in Belgium costs what you put into it — and that's exactly why the question is hard to answer without context.

The market uses three compensation models. Cash per post is the most widespread at traditional influencer agencies: a micro-influencer with 5,000–25,000 followers typically asks €150–€600 per Reel, depending on niche, engagement and negotiating position. That amount covers the post only — products, briefing, follow-up and content rights come on top. With a squad of 10 creators you're quickly looking at €3,000–€8,000 excluding product costs.

Product seeding — the brand provides product instead of cash — works when the product value is sufficient relative to the time investment asked. In the sports world that starts at around €75–100 product value per creator. Below that, motivation is too low for consistent content; above that, the effect scales with what you give. A squad of 25 sportfluencers with a €100 product package per person costs €2,500 in product — no agency fees, no post fees.

Hybrid models combine a modest fee with product — used by brands that want to motivate creators without relying entirely on cash.

What determines total cost beyond the fee itself: curation and selection of the right creators (time-intensive if you do it yourself), briefing and follow-up, content rights negotiation, and reporting. Platforms like Sunday Squad bundle that into one package — the price depends on squad size and campaign type.

A fair comparison point: for the same budget that one mid-tier influencer campaign costs, you can activate a squad of 25 amateur athletes with product seeding — each with their own community, each with content that stays in context.