What is Wowow and where is it made?

By Tom Bogaert · Reviewed on

Wowow Reflective Wear is a Belgian brand that makes reflective clothing and accessories for cyclists, runners and pedestrians — based in Aalst, with in-house design. It has existed since 2004 and calls itself the market leader in the fluo and reflective segment.

The core is visibility: retroreflective materials that bounce headlight beams back, so you stand out in the dark and in poor light. The range runs from vests and lightweight jackets to shoe covers, belts and LED accessories, for adults and children alike. The brand emphasises visibility that also looks good — "trendy visibility".

The products you pick in this collab come from that same certified range — you compose your own mix from the running and cycling collections. Wowow uses 3M Scotchlite reflective material among others, and produces to the European standard for self-protective clothing.

Sources

  1. WOWOW Reflective Wear — About
  2. WOWOW Reflective Wear — Home

Also searched for

  • what is wowow
  • where is wowow from
  • wowow belgian brand
  • wowow aalst
  • who makes wowow reflective wear

Related questions

What kind of content can I make for Wowow as a sportfluencer?

Anything that fits how you train, as long as your Wowow gear is visibly in shot in the dark. Minimum: one Reel or feed post plus one Story tagged #WowowSundaySquad, @wowowreflectivewear.eu and @sundaysquad1. Strong formats: dark-hours training, seen vs unseen or a POV from the road.See the five content formats that work for Wowow →

Why is reflective gear from Wowow safer than dark sportswear?

Because reflective material bounces headlight beams back to the driver, while dark clothing absorbs them. So you light up at a greater distance. Wowow uses 3M Scotchlite among others and designs for 360° visibility. Reflection is an aid, not a guarantee.Read how retroreflection makes you visible in the dark →

Are Wowow products certified?

Yes. Wowow states that every product meets the European standard for visibility clothing and uses certified materials such as 3M Scotchlite; the reflective accessories are certified to EN 13356. In your content, stick to what Wowow itself states, without inventing standard numbers.Read why Wowow gear is certified →

How did Wowow start?

Wowow started in 2004 out of two cycling accidents. Founder Peter Lievens heard “I didn't see you” both times and made it a mission: making people visible on the road. From Aalst it grew into a European player, twenty years around road safety through visibility.Read how Wowow began with "I didn't see you" →

Which Wowow gear suits my sport: running or cycling?

You compose your own mix up to a shop value of max 90 euro, in your size of choice. Mostly running? Look at lightweight vests, belts and LED accessories. Mostly cycling? At jackets, vests and shoe covers. Both? Combine across the two collections.See how to pick your Wowow mix for running or cycling →
← Back to FAQ