How long does a Sunday Squad collab run?

By Tom Bogaert · Reviewed on

The active posting window for a collab typically runs 2 to 3 weeks from the moment you receive your products. You get a briefing, you post your content, you share your results, done. No yearly commitment, no subscription.

Here's what a collab looks like from A to Z:

How it goes
  1. Applications open — you apply within the application window (typically a few weeks to a few months, depending on the brand).
  2. Selection — we curate a squad of (usually) 25 based on fit. Those who are selected get a message.
  3. Products land at your place — typically a few days after selection.
  4. Posting window — 2 to 3 weeks to finish your posts. Sometimes we ask faster, sometimes spread out; it's always in the brief.
  5. Content reporting — you upload your material and share your results with us (reach, engagement, any reactions or mentions). That's how we build, collab by collab, an honest picture of what worked.
  6. Content rights — determined explicitly per collab in the briefing. The standard agreements (duration, use, channels) are shared with you upfront before you agree.
  7. Non-compete — if a brand asks for a non-compete, it's stated explicitly in the briefing for that collab. No hidden clauses.

Beyond what we agree contractually, we of course ask that you act ethically yourself: don't embrace a direct competitor right after a Wowow collab, no weird turns in your brand choices. Sportfluencer work is a long-term thing, not a sprint.

Like it? Then we do it again. The harder your squad posts, the more brands come knocking and the more often new collabs follow — at which point you might want to know whether you can be in multiple collabs at once. Don't like it? That's fine too.

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Related questions

How much do I have to post?

Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.Read how the collab value determines how much you post →

When is my collab properly finished?

When you've posted the agreed content within the timing, shared your results and supplied the links or screenshots. Then it's done — no hidden yearly contract. You keep the product, the content stays yours.See the concrete steps that determine when a collab is truly done →

Do I have to be a well-known influencer?

No. We work with athletes and sport creators from 500 followers on Instagram — what counts is that you genuinely train, that your audience sees it, and that your profile is public.Read why 800 real followers beat 50,000 fakes →

What do I have to do for my gear?

Just do what you already do: sport, and talk about it. No script, no mandatory hashtags. What we ask: that you actually use the product and that your audience sees it — honest and in your own words. That's the return.See exactly what the briefing asks of you — and what it doesn't →

When do I get my gear?

Only once the full squad of 25 is confirmed. We activate together, not in dribbles. If you wait, you wait together.Read how the activation timing works — and why we wait together →
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