Sport with free Wowow reflective gear. Show authentically how Wowow makes you visible and keeps you safe during your morning or evening training in the twilight, on your socials.
Being seen is not an option — it's a must. That's why we're teaming up with WOWOW, Belgium's specialist in reflective gear for runners and cyclists. Post content wearing your reflective Wowow gear during your sport.
Show how Wowow makes you visible in the dark — during a morning run, an evening ride, or a training session at dusk. Share your WOWOW experience with your community. Show how visibility and performance go hand in hand — on the road, the trail, or in the dark.
Product
Being seen is powerful
Wowow reflective running/cycling vest (choice of sizes S-XL). High-quality retroreflective materials offering 360-degree visibility.
What we ask
Authentic, and with style, for your fans.
At least 1 Instagram Reel or feed post + 1 Story within 2 weeks of receipt. Tag @wowowreflectivewear.eu and @sundaysquad1. Use #WowowSundaySquad
Compensation
Build your own product mix
Build your own package. Choose from the full WOWOW range — lightweight jackets, reflective vests, shoe covers, LED accessories, belts — you decide the mix. Cycling, running or both: you pick what suits your sport.
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Application
Your application
Your content idea and any extra questions from the brand.
Here you fill in your application: a short content idea and any extra questions from the brand. Until we make the selection, you can still adjust your application.
Becomes visible once you've applied.
Selection
The selection
Your product choice or discount code and the brand's posting instructions.
If you're selected, here you'll find your product choice or discount code, along with posting instructions from the brand.
Becomes visible once you're selected.
Squad
Your squad
The other selected sportfluencers in this collab.
After selection, get to know the other selected sportfluencers — their bio, sport, and content idea.
Becomes visible once you're selected.
Content
Your content
Submit your published post — that wraps up your journey.
Paste the link to your published post here once it's live. That closes the loop.
Becomes visible once you're selected and ready to post.
FAQ
Frequently asked questions about your content
Answers to the most frequently asked questions.
What kind of content can I make for Wowow as a sportfluencer?
Anything that fits how you train, as long as your Wowow gear is visibly in shot in the dark. Minimum: one Reel or feed post plus one Story tagged #WowowSundaySquad, @wowowreflectivewear.eu and @sundaysquad1. Strong formats: dark-hours training, seen vs unseen or a POV from the road.See the five content formats that work for Wowow →
Which Wowow gear suits my sport: running or cycling?
You compose your own mix up to a shop value of max 90 euro, in your size of choice. Mostly running? Look at lightweight vests, belts and LED accessories. Mostly cycling? At jackets, vests and shoe covers. Both? Combine across the two collections.See how to pick your Wowow mix for running or cycling →
Frequently asked questions about this collab
Everything you need to know about this partnership.
What is Wowow and where is it made?
Wowow Reflective Wear is a Belgian brand from Aalst that has made reflective clothing and accessories for cyclists, runners and pedestrians since 2004. The core is visibility: retroreflective materials that stand out in the dark, from vests and jackets to shoe covers and LED.Read what Wowow is and where it comes from →
Why is reflective gear from Wowow safer than dark sportswear?
Because reflective material bounces headlight beams back to the driver, while dark clothing absorbs them. So you light up at a greater distance. Wowow uses 3M Scotchlite among others and designs for 360° visibility. Reflection is an aid, not a guarantee.Read how retroreflection makes you visible in the dark →
Are Wowow products certified?
Yes. Wowow states that every product meets the European standard for visibility clothing and uses certified materials such as 3M Scotchlite; the reflective accessories are certified to EN 13356. In your content, stick to what Wowow itself states, without inventing standard numbers.Read why Wowow gear is certified →
How did Wowow start?
Wowow started in 2004 out of two cycling accidents. Founder Peter Lievens heard “I didn't see you” both times and made it a mission: making people visible on the road. From Aalst it grew into a European player, twenty years around road safety through visibility.Read how Wowow began with "I didn't see you" →
