Can we repeat a squad?

By Tom Bogaert · Reviewed on

Yes. And honestly: that's where it gets interesting.

One squad is a drop — a peak of visibility within a community at one moment. Repeat that across a season and it becomes a rhythm: your brand keeps resurfacing in the same sports community, at the moments that matter. That builds something a single activation can't, namely familiarity.

With repetition we can also get sharper: by then we know which profiles perform, which sports respond and which message lands. Each squad makes the next one better. One drop is nice; a rhythm is strategy.

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Related questions

Can we learn which sports community works best for our brand?

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Yes — every squad is an activation and a measurement at once. You see which profiles, sports and messages land, and across several communities where your brand gets the most traction. Market research with sweat on it.

How many creators do you need for a successful campaign?

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No fixed number, but a fixed principle: one creator makes noise, twenty or more make signal. The old reflex 'grab one famous name' works for broad awareness, not for depth within one community.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

How long does a Sunday Squad collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.
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