Choose Your Activation
From first tribe activations to enterprise-scale campaigns. Pick the package that matches your ambition.
- 32 Athletes (2 + 6 + 24)
- 2 Squad Captains
- Basic Kit distribution
- Setup + Platform included
- ~190K estimated reach
- 64 Athletes (4 + 12 + 48)
- 4 Squad Captains
- Standard Kit package
- Setup + Platform included
- ~362K estimated reach
- Media performance fee
- 95 Athletes (5 + 15 + 75)
- 5 Squad Captains
- Premium Kit package
- ~490K estimated reach
- Media performance fee
- Dedicated account manager
- 200+ Athletes (8 + 24 + 168+)
- 8+ Squad Captains
- Custom Kit configuration
- Multi-sport, multi-region
- ~850K+ estimated reach
- Strategic partnership team
Compare All Features
Everything included in each tier at a glance.
| Feature | Starter | Core | Premium | Enterprise |
|---|---|---|---|---|
| Squad Size | 32 | 64 | 95 | 200+ |
| Captains | 2 | 4 | 5 | 8+ |
| Campaign Duration | 1 month | 3 months | 6 months | 12 months |
| Kit Value per Athlete | €80 | €120 | €200 | €240+ |
| Photography | ||||
| Video Production | Basic | Full | Premium | |
| KGC Licensing | ||||
| Performance Tracking | Basic | |||
| Sales Attribution | ||||
| Multi-Market | ||||
| Dedicated Manager | ||||
| Custom Integrations |
Powerful Add-ons
Enhance any package with these optional extras.
Content Licensing
Use athlete content for ads, website & social media for 12 months.
Content Creation
Professional photo/video shoot with captains and key athletes.
Launch Event
Organized group ride/run with media coverage and athlete participation.
Social Management
Full social media management for the campaign duration (3 months).
Analytics Package
Advanced performance tracking, attribution & monthly reporting.
KULA Logistics
We pick, pack & ship all kits directly to your tribe members.
Common Questions
Everything you need to know about KULA pricing.
What's included in the Kit cost?
The Kit is provided by your brand at wholesale cost. KULA coordinates distribution and ensures athletes receive exclusive gear that elevates their status within the community.
How does performance-based pricing work?
When sales attribution is enabled, commissions are split 30% to KULA and 70% to athletes (primarily Captains). This aligns incentives - better performance means more revenue for everyone.
Can I customize a package?
Absolutely. Use our Calculator tool for precise pricing, or contact us for a custom quote tailored to your specific needs and goals.
What sports do you cover?
We currently activate tribes in Cycling, Running, Triathlon, CrossFit, and Climbing. Enterprise clients can access multi-sport activations.
What's the KGC licensing?
Kula Generated Content (KGC) licensing gives you full rights to athlete-created content for ads, website, and retargeting for 12 months.
How quickly can we launch?
Starter campaigns can launch within 2 weeks. Core and Premium typically need 3-4 weeks for optimal squad curation. Enterprise requires a strategic planning phase.
Ready to Activate Your Tribe?
Get a custom quote or build your perfect package with our calculator.