Tribal Activation Calculator

Configure your activation in 4 simple steps

Campaign
Tribe
Kits
Media
Extras

Campaign Details

Step 1 of 5

Define the Tribe

Step 2 of 5
3
Captains 15K-80K followers
×3
9
Hard-core 2K-15K followers
×5
45
Stars 1K-2K followers
=
57
Total  
Captains
Count
3
Hard-core
× Captains
×3
Stars
× Hard-core
×5

Configure Kits

Step 3 of 5
Item Cost Value
Total Cost (Brand) €0
Total Value (Athlete) €0
Item Cost Value
Total Cost (Brand) €0
Total Value (Athlete) €0
Item Cost Value
Total Cost (Brand) €0
Total Value (Athlete) €0
Captain Fee
Performance Bonus
Fee per captain × 3 captains
Kit Summary
Captain Kit × 3
Per person €160 / €640
Total €480 / €1,920
Hard-core Kit × 9
Per person €87 / €310
Total €783 / €2,790
Stars Kit × 45
Per person €23 / €70
Total €1,035 / €3,150
Total Kit Cost €2,298
Total Kit Value €7,860
Captain Fees €2,250
Kit Distribution
KULA Handles All Logistics We pick, pack & ship every kit directly to your athletes.
✓ Single point of contact for athletes — no brand resources needed
✓ If issues arise, KULA resolves them — protecting your brand relationship
✓ Athletes get dedicated support throughout the campaign
€10 /athlete

Media Impact

Step 4 of 5
1

Each tribe member commits to at least this many posts during the campaign.

Total Minimum Posts 57
Estimated Reach
How we calculate reach

Reach ≠ followers. We estimate views based on average follower counts per tier, multiplied by an engagement rate (% of followers who see each post).

3 Captains × 50K = 150K
9 Hard-core × 8K = 72K
45 Stars × 1.5K = 68K
Total estimated followers: ~290K

Measurement period: Views are counted from campaign start until 30 days after campaign end. Any reach after that = free bonus for your brand.

Conservative 15% engagement
~44K
for 2 posts/athlete
Lower algorithm visibility, less active audience
Used in quote
Realistic 25% engagement
~73K
for 2 posts/athlete
Sport-niche typically has higher engagement
Optimistic 35% engagement
~102K
for 2 posts/athlete
Great content, shares, potential viral moments

Total estimated reach is calculated as: followers × engagement rate × 2 posts per athlete (minimum + 1 for realistic projection).

Extras

Step 5 of 5
Content Licensing Use athlete content for ads, website & socials (12mo)
+€1,500
Content Creation Package Professional photo/video shoot with captains
+€2,500
Launch Event Organized group ride/run with media coverage
+€3,500
Social Media Management 3 months of coordinated posting & engagement
+€1,500/mo
Performance Analytics Detailed reporting on reach, engagement & conversions
+€750
KULA Service Fee
€0
*Excludes kit cost (ordered by you)
Total Tribe
57
Min. Content Posts
57
Investment Breakdown
1 Fixed Tribal Activation Fee
Platform setup & tribe curation €2,500
Athlete management × 57 €0
Captain fees × 3 €0
Subtotal €0
2 Fixed Tribal Kit
KULA Handles Logistics × 57 €0
*Kit cost × 57 (€0)
Subtotal €0
3 Performance Based Media Fee*
Media reach: 400K × €4.00 CPM €400
Tribal Activation Total* €0
*Estimate based on projected media reach. Kit cost (€0) ordered directly from your supplier.
~290K
Est. Reach
€0
Cost / Athlete
€0
Cost / Post