What if a sportfluencer doesn't post (on time)?

By Tom Bogaert · Reviewed on

Short version: we carry that risk, not you.

In classic product seeding you ship products and hope for a post. Often it doesn't come — ghosting is a known problem in the sector. A squad works differently, on three levels.

Selection up front. We work with athletes we know who actively apply for this collab, not with a bought list. Whoever applies for a product that fits them has a reason to deliver.

Agreements in the briefing. Every participant gets the agreed posts and timing in writing. Whoever accepts the product accepts the assignment.

Follow-up and back-ups. We track the squad during the posting window. If someone doesn't deliver, we address it; if it stays out, we replace where possible from the same curation pool. Afterwards you get the actual completion rate — how many of the 25 delivered what was agreed. Not nice words, a number.

What we don't promise: 25 out of 25, every time, to the minute. People aren't ad slots. What we do: shrink the risk at the front and report honestly at the back — so you know what you got, not what we hoped for.

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Related questions

What if there are fewer than 25 applications?

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Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.

What if I'm sick, injured or traveling during the posting window?

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Let us know as soon as possible — that solves nearly everything. We shift the timing or activate someone else. What we can't solve is silence: disappearing without a word is the fastest way to not be asked again. One message is enough.

How do you find the right creators for your brand?

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Three routes, in increasing order of effort: search Instagram or TikTok yourself, work via a platform or database, or build a curated squad with a specialist. The right route depends on scale, budget and quality control.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.
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