Why should I apply if I'm not guaranteed to be selected?

By Tom Bogaert · Reviewed on

Because one application puts you in view not for one collab, but for all the ones after it.

Your profile stays in the pool. If you're not picked this time, you're automatically in the running for the next collab that does fit you. Selection is about fit — sport, region, style, the brand of that specific drop — and that fit varies per campaign. So not being chosen says something about the match of that moment, not about you.

The more complete your profile, the more often you surface when something comes along that fits. Applying costs you five minutes; not applying costs you every collab you never saw go by.

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Related questions

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

Can I improve my chances of being selected?

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Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.

Do I have to pay tax on the free products?

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We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.

Do I get to keep the products after the collab?

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Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.

Is Sunday Squad right for my brand?

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Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?
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