What kind of brands will I encounter at Sunday Squad?

By Tom Bogaert · Reviewed on

Sports brands, in the broadest sense. Nutrition and supplements, apparel and shoes, accessories, recovery, tech and wearables, safety gear, events — anything an athlete actually has a use for.

From challenger brands just starting out to names you already know. What they have in common: they're products that fit into a real training routine, not something you have to invent a forced story around.

And not every brand fits every athlete — that's exactly the point. You're matched on what suits your sport and style, so you only make content about gear you can genuinely stand behind. A gel you don't believe in, you won't bring convincingly anyway.

Also searched for

  • what kind of brands will i encounter
  • which brands work with sunday squad
  • which products can i get
  • type of brands sunday squad
  • which brands do i work with

Related questions

What if I don't do Hyrox but crossfit or pilates?

#
No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.

Can I still work with other brands on the side?

#
Yes. Sometimes a brand asks for a non-compete for competitors in the same category — that's stated explicitly in the briefing. For other brands in other categories you stay completely free.

Do I have to pay tax on the free products?

#
We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.

Do I get to keep the products after the collab?

#
Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.

Is Sunday Squad right for my brand?

#
Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?
← Back to FAQ