What do we get after a squad?

By Tom Bogaert · Reviewed on

A recap of what the squad actually delivered — not vague enthusiasm, but what's there.

Concretely, you get:

  • Delivered content: which posts and stories went live, with the links.
  • Reach and completion rate: how many people were reached, and how many of the squad actually delivered what was agreed.
  • Engagement signals: reactions, notable comments, sentiment where relevant.
  • Learnings and recommendations: what worked, which profiles or sports performed strongest, and what we'd do differently next time.

The numbers are what we can stand behind, not what we hope for — we report on the cautious side. Better an honest number than a pretty one.

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Related questions

Who manages the sportfluencers during the collab?

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We do. You have one point of contact, not 25. We watch the timing, remind where needed, answer athletes' questions and track who delivered what. The effect of 25 voices without the logistics of 25 contacts.

How do you measure the results of creator marketing?

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There's no perfect attribution — anyone who promises it is selling something. The industry usually measures on four layers: reach, engagement, brand impact (lift studies, top-of-mind), and outcome metrics (sales, traffic, sign-ups). None stands on its own.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

How long does a Sunday Squad collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.
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