Can we work via our marketing agency?

By Tom Bogaert · Reviewed on

Yes. We work directly with the brand or as an activation layer alongside your agency.

If you have a media agency, agency-of-record or a running influencer programme, a squad collab fits in as a targeted module. We coordinate directly with the agency: briefing, timing, content style and reporting run through one line, so there's no overlap or confusion about who does what.

In practice that's often the strongest setup: the agency guards the bigger plan, we bring the squad layer that anchors within one sports community. Two roles, no competition.

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Related questions

Do Sunday Squad collabs work alongside broader influencer or media campaigns?

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Yes — often the strongest setup. A squad doesn't replace other marketing; it's a layer that adds simultaneous voices within one community. It works alongside a hero campaign, via an agency, or on top of always-on creator activity.

What if a sportfluencer doesn't post (on time)?

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We carry that risk. Curation up front, agreements in the briefing, follow-up during the posting window and back-ups from the same pool — plus an honest completion rate afterwards: how many of the 25 actually delivered.

How long does it take from briefing to a live collab?

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Count on four to six weeks from signed briefing to first posts: application window (1-3 weeks) → curation + squad review (5-7 working days) → shipping (a few days to a week) → posting window (2-3 weeks). Working toward a fixed date, we count back.

What if there are fewer than 25 applications?

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Then we don't just pad it out. An honest squad of 20 that genuinely fits is worth more than 25 with five dragged-in profiles. Two levers: parallel scouting to top up the pool, and honest course-correction (smaller, wider region, different timing) if it really can't be filled.

Is Sunday Squad right for my brand?

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Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?
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