Can we learn which sports community works best for our brand?

By Tom Bogaert · Reviewed on

Yes. Every squad is an activation and, at the same time, a measurement.

Per collab you see which profiles perform strongest, which sport responds most actively, which message sticks and which content stays usable afterwards. Run squads across several communities and you'll see in black and white where your brand gets the most traction — and where less.

It's market research with sweat on it. You don't learn what people say in a survey they'd do, but what real athletes actually did with your product.

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Related questions

Can we repeat a squad?

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Yes — and that's where it gets interesting. One squad is a drop; repeat it across a season and it becomes a rhythm that builds familiarity. Each squad makes the next one sharper, because we learn which profiles, sports and messages land.

How do you measure the results of creator marketing?

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There's no perfect attribution — anyone who promises it is selling something. The industry usually measures on four layers: reach, engagement, brand impact (lift studies, top-of-mind), and outcome metrics (sales, traffic, sign-ups). None stands on its own.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

How long does a Sunday Squad collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.
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