How long does it take from briefing to a live collab?

By Tom Bogaert · Reviewed on

Count on four to six weeks from signed briefing to the first posts, depending on how fast the application window fills and how smoothly shipping runs.

Application window. Once the collab page is live, athletes apply. Typically one to three weeks — short enough to keep momentum, long enough to get a strong pool. For a niche sport or a tight region we sometimes plan a parallel scouting round.

Curation and squad review. We score the applications and assemble the squad. You get it for review with our reasoning: five to seven working days to look it over, ask questions and place any vetoes.

Shipping. After your sign-off we collect addresses and ship — bulk via us or directly by you. A few days to a week, depending on the route.

Posting window. From the moment everyone has their product, the posting window runs two to three weeks. That's when the brand becomes visible within the community in a single wave.

Working toward a specific date — a launch, a race, an event — then we count back from that day. Tell us the deadline, we build the schedule.

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Related questions

How do you handle product shipping to the athletes?

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Two options: bulk to Sunday Squad and we distribute (~€6-9 domestic per package, charged at cost), or directly from brand to athlete with an address list from us. No fixed rule — we put both options on the table with a concrete cost estimate.

Do we get to see the squad before product is shipped?

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Yes. Before a single product is shipped, you get the curated squad for review: matching framework, score and rationale per profile, and a conclusion. You approve the squad or place a veto on conflict — we don't do individual cherry-picking, because that breaks the balance of the curation.

How much do I have to post?

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Usually 1 story + 1 reel. How much it becomes depends on the value and duration of the collab — the brand can ask more or less, always briefed up front. Enthusiastic athletes often do more: win-win-win for brand, athlete and Sunday Squad.

Does everyone who applies for a collab get selected automatically?

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No. Every collab has 25 spots and we select on sporting match, content quality and engagement — not just follower count. You can't lose by applying; you can only get selected.

How long does a Sunday Squad collab run?

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The active posting window is typically 2 to 3 weeks from the moment you receive your products. No yearly commitment: you get a briefing, you post your content, you share your results, done.
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