Do followers from abroad count in the selection?

By Tom Bogaert · Reviewed on

They count — what matters to us is your community and your fit, not the postcode behind your followers.

We curate on multiple axes: content quality, engagement, how well you match a brand. An international audience isn't a minus there. For a collab aimed at Belgium, an engaged Belgian community naturally weighs more heavily — but that's one factor, not a barrier. Where your followers live, you simply tell us when you apply; we make the match.

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Related questions

Am I welcome if I'm not Belgian?

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Yes, you're welcome wherever you live. Our focus is on Belgium for now, so not every collab will fit your country — we'll simply let you know. Other countries are coming; whether a collab is open to your region is in the briefing.

What if I don't do Hyrox but crossfit or pilates?

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No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.

Do I have to pay tax on the free products?

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We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.

Do I get to keep the products after the collab?

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Yes. The product is yours and stays yours — no return, no expiry. The product is the reward for your content.

Is Sunday Squad right for my brand?

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Yes, if an athlete genuinely uses, tests or experiences your product — nutrition, apparel, gear, recovery, tech, safety, events. Less of a fit if there's no use experience attached. The test: can someone take it into their training for a week and say something meaningful about it?
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