How do I refine or expand my content idea after applying?

By Tom Bogaert · Reviewed on
How do I refine or expand my content idea after applying?

Through your account, in a few clicks — and you can keep updating it until we make the selection.

How to do it

  1. Log in to your account.
  2. Open the collab you applied for, under Collabs.
  3. Go to Application and edit or expand the Content idea field.
  4. Click Save changes.
  5. Wait for the selection — or keep refining your idea until then.

Before selection, your content idea is exactly what we and the brand pick you on, so tweaking it pays off. Keep it concrete (what, where, which format), show it fits the brand, and say why you.

An example

Too vague

"I'll post something."

No format, no place, no link to the brand.

Sharp

"A reel from my Saturday long run along the Scheldt, plus a story after 30 km."

What, where and format — clear right away.

Already selected? You can still adjust your idea, as long as your content stays within the briefing. A vague idea costs you nothing, but it convinces no one either — the sharper you make it, the easier we see you fitting the right squad.

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Related questions

What should be in my profile?

#
Enough to show who you are as an athlete: your sport(s) and training frequency, region, socials and content style, sizes where relevant, and your interests or sports data. No CV needed — but an empty profile matches poorly.

Can I improve my chances of being selected?

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Yes: keep your profile complete, post real sports content regularly, respond quickly to invitations and only say yes to collabs that genuinely fit. It's cumulative — whoever fits well, delivers on time and communicates honestly becomes more interesting for future squads.

How many posts do I need to make?

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Three posts is the standard. You largely pick the format yourself — reel, in-feed post, story set, carousel — as long as it fits the brief and how you normally post.

What if I don't do Hyrox but crossfit or pilates?

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No problem. We curate on multiple axes — sporting fit, content quality, community engagement, lifestyle style — not just one discipline. A crossfitter or pilates creator can fit a running brand perfectly.

Do I have to pay tax on the free products?

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We're not accountants. Roughly: a product or experience from an occasional collab isn't treated as salary. If it becomes structural and high in value, run it past your accountant. We always communicate the retail value up front.
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